Shoot Once, Cut for Everywhere

The most expensive part of video is getting the crew, talent, and location together. The cheapest way to make more video is to plan for every format before the cameras roll.

Plan the cut-downs first

List every placement you need — hero film, vertical stories, six-second bumpers, product loops — and build the shot list backward from that list.

Frame for vertical and horizontal

Composing with safe areas for both aspect ratios means one take works in every feed, instead of reshooting for mobile.